Privacy Policy

Last updated: September 23, 2026

Harborline Water Co. (“Harborline,” “we,” “us,” or “our”) operates harborlinewater.com. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit harborlinewater.com, submit a form, contact us, request a quote or consultation, or otherwise interact with our services.

Information We Collect

Information you provide

We may collect information that you voluntarily provide, including:

• Name
• Phone number
• Email address
• ZIP code, service address, or general location
• Whether your home uses city water or a private well
• Water concerns you identify, such as hardness, staining, odor, taste, or drinking-water concerns
• Messages, photos, test results, or other information you choose to send us
• Appointment, quote, installation, service, warranty, and payment-related information

Information collected automatically

When you use our website, we may automatically collect technical information such as your IP address, device type, browser type, pages viewed, referral source, approximate location derived from IP, and information about how you interact with the website.

Cookies, Analytics, and Advertising

We may use cookies, pixels, tags, and similar technologies to operate the website, understand how visitors use it, measure advertising performance, and improve our marketing. These technologies may be provided by services such as Google and Meta when those tools are enabled on our website.

You can control cookies through your browser settings and, where available, through any cookie preference tool displayed on our website.

How We Use Personal Information

We may use personal information to:

• Respond to inquiries and provide consultations, quotes, and recommendations
• Schedule and coordinate appointments, installations, service, and warranty work
• Communicate by phone, email, or text regarding a request or service
• Process transactions and maintain customer records
• Operate, secure, analyze, and improve our website and services
• Measure the effectiveness of advertising and marketing
• Comply with legal, regulatory, tax, insurance, and contractual obligations
• Protect our rights, customers, personnel, property, and systems

Text Messages

If you consent to receive text messages from Harborline Water Co., we may send messages related to your inquiry, appointments, quotes, orders, installation, service, and other communications you requested. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out and HELP for help. Consent to receive text messages is not a condition of purchase.

We do not sell mobile phone numbers or SMS consent information. We may share this information with service providers only as needed to deliver and manage communications on our behalf.

How We Share Information

We do not sell personal information. We may share personal information only as reasonably necessary with:

• Service providers that help us operate our website, CRM, communications, analytics, advertising, payments, scheduling, or other business systems
• Installers, contractors, suppliers, or service partners when needed to quote, install, service, or support a water treatment system
• Professional advisers such as accountants, insurers, attorneys, or consultants
• Government authorities or other parties when required by law or necessary to protect legal rights or safety
• A successor or purchaser in connection with a merger, financing, reorganization, sale, or transfer of all or part of the business

GoHighLevel and Other Service Providers

We may use third-party platforms, including customer relationship management and communications tools such as GoHighLevel, to store lead and customer information, send messages, manage appointments, and automate follow-up. Those providers process information on our behalf under their own terms and privacy practices.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including providing service, maintaining business and warranty records, complying with legal obligations, resolving disputes, and enforcing agreements. Retention periods may vary by category of information.

Security

We use commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your Choices and Requests

You may contact us to request access to, correction of, or deletion of personal information you have provided to us, subject to applicable legal exceptions and record-retention obligations. You may also opt out of marketing emails using the unsubscribe link in the message and opt out of text messages by replying STOP.

Children’s Privacy

Our website and services are intended for adults and are not directed to children under 16. We do not knowingly collect personal information from children under 16.

Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated effective date.

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